Membership Terms

As a member of Hawthorn FC, you are bound by the Member Code of Conduct (as amended from time to time) and you undertake that you will comply with the Member Code of Conduct at all times.

Hawthorn FC may from time to time vary the terms and conditions of Hawthorn FC membership. Hawthorn FC will communicate any changes to its terms and conditions of membership via the Hawthorn FC website or via email. Members will have no claim against the Hawthorn FC by reason of any change made to the terms and conditions of Hawthorn FC membership.

At this time, the impact (if any) that the coronavirus pandemic may have on the 2021 Toyota AFL Premiership Season is not known. Whilst we all sincerely hope that this year’s challenges will be behind us in 2021, if there is an interruption to the 2021 Toyota AFL Premiership Season then we will again provide all match access members with a range of options to address any material reduction in the match access benefits of your membership.

(a) The membership card, in the form of both a digital or physical card, remains the property of Hawthorn FC. Membership cards may not be sold, exploited for commercial use, or used for promotional purposes or campaigns without the express written permission of Hawthorn FC. If Hawthorn FC is made aware that a member has sold their membership to another individual, Hawthorn FC reserves the right to place an indefinite block on the barcode to prevent any further use.

(b) General admission access to matches is not guaranteed. Access is subject to capacity and you are encouraged to reserve a seat to guarantee entry, particularly at high demand matches. Members will be required to pay additional fees and charges when reserving a seat. Access may be gained to unreserved seating on a first-come, first served basis subject to availability. Members can upgrade to a reserved seat at the venue for an additional fee subject to availability.

(c) Hawthorn FC home games are designated at the discretion of the AFL, and any game that is promoted as such is included in a home game membership.

(d) All reserved seat members (Lethal Club, Legends Club, Kennedy Club, Gold, Silver, Captain's, Hudson Club, Eade Wing, Pritchard Pocket) from 2020 have priority to renew their current membership and reserved seat for the 2021 season until 9 December 2020. After this date, these reserved seats cannot be guaranteed. Members who cancelled their reserved seat membership in 2020 will need to re-apply for their reserved seat.

(e) If Hawthorn FC is unable to meet your request for membership category or seating allocation after a purchase has been made, we will contact you to discuss further options. If a request for a membership category or specific reserved seat cannot be met, Hawthorn FC will honour a refund.

(f) Membership Category Qualifications

  • Concession: To qualify for a concession membership, you must be the holder of one of the following forms of identification and must produce identification at the point of entry into an AFL venue while using your membership to gain entry: Centrelink issued Pensioner Concession Card (PCC), Department of Veterans' Affairs card or Department of Veterans' Affairs issued Pensioner Concession Card, Full time secondary or tertiary student cards or Centrelink issued Health Care Card (HCC)
  • Baby: Under the age of 2 as of 1 January 2021
  • Toddler: Under the age of 4 as of 1 January 2021
  • Youth: Under the age of 18 but over the age of 15 as of 1 January 2021 (Must hold a student card)
  • Junior: Under the age of 15 as of 1 January 2021
  • Family: Two adults and up to four juniors, under the age of 15 as of 1 January 2021

(g) Access to MCG member rooms including the Miller Room (Lethal Club, Legends Club) and Lindsay Hassett Room (Lethal Club, Legends Club and Kennedy Club members) on match day will be solely through the presentation of your 2021 membership card. If you cannot produce your 2021 membership card, you will not be granted admittance. Due to the coronavirus pandemic, Hawthorn FC may be required to limit access to MCG member rooms. Members will be communicated to via email prior to any restrictions being enforced.

(h) All 2021 Cheersquad members must also hold a general admission home game membership at a minimum with the Hawthorn FC in 2021.

(i) The club cannot accept responsibility whatsoever for membership cards that are lost, stolen or destroyed. Lost membership cards should be reported immediately to the Membership department on 1300 042 957. Upon written confirmation that the card has been lost, a replacement membership card will be issued. Cards cannot be replaced on game day.

(j) Any member seeking a cancellation and refund must do so by calling the Membership department on 1300 042 957 during office hours. Please note that a refund cannot be guaranteed and is processed at the discretion of Hawthorn FC management. If the membership has been fulfilled, then any member seeking a cancellation and refund will incur a $25 administration fee for a single membership and a $50 administration fee for a family membership to cover third party costs plus any associated costs incurred from Member Choice. No refunds will be provided due to change of mind once the season begins. AFLW and VFLW memberships are not able to be cancelled or reimbursed once the payment has been deducted as they are a tax deductible donation.

(k) Due to the COVID-19 pandemic, in the event that social distancing rules or other restrictions are applied:

  • Reserved seating (as allocated prior to the 2021 season) cannot be guaranteed. Reserved seating plans will be at the discretion of the relevant venue and State/Federal government enforcement. Should a venue be forced to review its seating plan, the club will endeavour to provide like-for-like seating opportunities. However, as individual seating preference is subjective in nature, like-for-like seating locations cannot be guaranteed. In addition, due to the changing nature of COVID-19 restrictions, we cannot guarantee members will have the same seat for every match.
  • General admission members may be required to upgrade their membership to a reserved seat to attend a match. This will be at the discretion of the relevant venue and any State/Federal enforcement.
  • Stadium capacities may be significantly reduced and therefore, members may not be guaranteed access to secure a ticket to the match. If members are required to book their seat for a match, this may be allocated on a first come first served basis.

(l) Members are required to notify the club of any change in circumstances, including the issuing or withdrawal of concession status; member contact details; or any relevant information that could affect their membership of the Hawthorn FC.

(m) In 2021, members will be able to choose between receiving a physical membership card or a digital member card.

(n) There have been changes made to Member Choice from the 2021 season. Please read further information regarding Member Choice here.

(o) Seating areas at the MCG and UTAS Stadium are subject to change, these are made upon consultation with the venue. The club will endeavour to advise all members of these changes.

(p) All Hawks Heroes Premium, Baby Hawk and Toddler Hawk members will receive a birthday card within two weeks of their birth dates registered with the club. The birthday card promotion for 2021 members will run from 1 November 2020 to 31 October 2021.

(q) Baby Hawk and Toddler Hawk members will not receive admission into Hawthorn games as part of their membership, therefore a barcode will not be issued.

(r) If a member holds a state issued Companion card, the member is eligible to receive a second membership, of the same category as they purchase, at no charge. This membership can then be used by a carer when attending football matches with the member.

(s) Your Hawthorn membership benefits will be available to you from the date of your first membership payment, until 31 October 2021. Membership prices are fixed for the season and will not change based on when you sign up for a membership.

(t) Any member who does not renew their membership will lose their consecutive years of membership with Hawthorn FC. A member may apply to have their consecutive years reinstated when renewing their membership for the following year, however, a $35 lapse fee will be incurred. This is not guaranteed, and the final decision will be made by Hawthorn FC management.