2025 Membership Terms and Conditions

2025 Hawthorn Football Club Membership Terms & Conditions

1. Introduction

1.1 Constitutional Documents

All Hawthorn Football Club members are bound by the constitutional documents of the Hawthorn Football Club Ltd ACN 005 068 851.

1.2 Application of Terms and Conditions

(a) In addition, these Hawthorn Football Club (Club) Membership Terms and Conditions (Terms & Conditions) apply to all our Club memberships.

(b) A purchase of a Club membership (including renewal), is an acknowledgement as a Member of the Club that you agree to these Terms and Conditions, understand that you are bound by them, the Member Code of Conduct (as amended from time to time), and the Club’s privacy policy, which also form part of these Terms and Conditions.

2. Purchase, Term & Renewal of Membership

2.1 Purchase

You must complete and submit a Club membership application for the purchase of any Club membership (except for a Life Member).

2.2 Acceptance of application

If you are successful in your application for membership, the Club will send you a confirmation/acceptance email.

The Club will not:

1. Process any form that is incomplete; or

2. accept any changes to an application form or membership (except for change of mailing address, change of circumstances, or any other information that could affect your membership - concession card status, etc.).

2.3 Term

Membership commences on the date of receipt by the Club of your membership fee and ends on 31st October 2025, unless suspended or terminated earlier in accordance with these Terms and Conditions (Term).

2.4 Renewal

Members may renew their membership over the telephone or online in accordance with the instructions of the Club.

For members who have agreed to the Hawks Direct Payment Plan listed under HawksDirect Payment on the Club website, their membership will automatically roll over on 1 November for the new membership term.

Purchasing a membership on the HawksDirect payment plan indicates you have read and agreed to the terms and conditions of the HawksDirect payment plan agreement as outlined on the Club website.

3.Membership Categories and classifications

3.1 Membership packages and categories are listed on the Club website. Packages that include the guaranteed right to purchase a ticket to the 2025 Toyota AFL Grand Final subject to the Club’s AFL team participating in the 2025 Toyota AFL Grand Final can also be found on the Club website.

3.2 The following membership classifications and concessions apply to Club memberships:

Concession: To qualify for a concession membership, you must be the holder of one of the following forms of identification and must produce identification at the point of entry into an AFL venue while using your membership to gain entry:

Centrelink issued Pensioner Concession Card (PCC), Department of Veterans' Affairs card or Department of Veterans' Affairs issued Pensioner Concession Card, Full time secondary or tertiary student cards.

Baby: Under the age of 1 as of 1 January 2025

Toddler: Under the age of 4 as of 1 January 2025

Junior: Under the age of 15 as of 1 January 2025

Youth: Under the age of 18 but over the age of 15 as of 1 January 2025 (Must hold a student card)

Family: Two adults and up to four juniors, under the age of 15 as of 1 January 2025

4. Reserved Seating

4.1. General admission access to matches is not guaranteed. Access is subject to capacity, and you are encouraged to reserve a seat to guarantee entry, particularly at high demand matches. Members will be required to pay additional fees and charges when reserving a seat. Access may be gained to unreserved seating on a first-come, first served basis subject to availability.

4.2. In 2025, barcoded physical cards will be sent to all members with access to the MCG, Marvel Stadium and UTAS Stadium. If members do not wish to receive a physical card and would like to go digital only, they will be able to opt out of a physical card.

4.3. Hawthorn home games are designated at the discretion of the AFL, and any game that is promoted as such is included in a home game membership.

4.4. Priority One Plus members (Lethal Club, Tassie Lethal Club, Legends Club) and Priority One members (Kennedy Club, Gold Reserved Seat, Interstate Gold, Dunstall Club Gold, Ponsford Gold and Tassie Gold) from 2024 have priority to renew their current membership and reserved seat (if applicable) for the 2025 season until 4 November 2024. After this date, these memberships and applicable reserved seats cannot be guaranteed.

4.5. Priority Two members (Silver Reserved Seat) and Tassie Reserved Seat holders (Captain's Club, Hudson Club, Eade Wing and Pritchard Pocket) from 2024 have priority to renew their current membership and reserved seat for the 2025 season until 6 December 2024. After this date, these reserved seats cannot be guaranteed.

4.6. Members who cancelled their reserved seat in 2024 will need to re-apply for their reserved seat.

4.7. Seating areas at the MCG and UTAS Stadium are subject to change, these are made upon consultation with the venue. The club will endeavour to advise all members of these changes.

4.8. If the Club is unable to meet your request for a membership category or seating allocation after a purchase has been made, we will contact you to discuss further options. If a reasonable request for a membership category or specific reserved seat cannot be met, the Club will honour a refund.

5. Access to MCG Member Rooms

5.1 Access to MCG member rooms including the Miller Room (Lethal Club, Legends Club) and Lindsay Hassett Room (Lethal Club, Legends Club and Kennedy Club members) on match day will be solely through the presentation of your 2025 digital or physical membership card. If you cannot produce your 2025 physical or digital membership card, you will not be granted admittance.

6. Transfer or Sale of Membership cards

6.1 The membership card, in the form of both a digital and physical card, remains the property of Hawthorn FC.

6.2 Membership cards may not be sold, exploited for commercial use, or used for promotional purposes or campaigns without the express written permission of the Club.

6.3 If the Club is made aware that a member has sold their membership to another individual, it reserves the right to place an indefinite block on the barcode to prevent any further use.

7. Lost or Stolen Membership Cards

7.1. The Club cannot accept responsibility whatsoever for membership cards that are lost, stolen or destroyed.

7.2. Lost membership cards should be reported immediately to the membership department on (03) 9535 3045. Upon written confirmation that the card has been lost, a replacement membership card will be issued subject to receipt of the replacement card fee (as advised by the Club from time to time).

7.3. Cards cannot be replaced on game day; however, you can access your digital membership card via our app.

8. Termination by Member, Refunds or cancellation

8.1 General policy

Subject to this clause 8 and a person’s rights at law (including the Australian Consumer Law), Club membership fees are non- refundable.

Any member seeking a cancellation and refund must do so by calling the membership department on (03) 9535 3045 during office hours. Please note that a refund cannot be guaranteed and is processed at the discretion of Club management. If the membership has been fulfilled, then any member seeking a cancellation and refund will incur a $25 administration fee for a single membership and a $50 administration fee for a family membership to cover third party costs.

8.2 Change of mind cancellation

No refunds will be provided due to change of mind once the season begins.

8.3 Members are required to notify the Club of any change in circumstances, including the issuing or withdrawal of concession status; member contact details; or any relevant information that could affect their membership of the Club.

8.4 Physical membership cards for all AFL access members will return for 2025. All members will be issued a barcoded physical card which can be used to scan into AFL games.

8.5. Members wishing to opt out of receiving a physical card will need to do so by either contacting the membership team or by completing the online form via their MyHawks account.

9. Additional Member Benefits

9.1 In 2025, members will receive a HawksNest voucher as part of their membership which can be used instore or online (excludes Baby Hawk, Toddler Hawk, Box Hill, AFLW, Friends of the Hawks Museum, TAS Student memberships, Kayo Add-on and Tyetdji Memberships).

Vouchers will expire on the 31 August 2025. Please read further information regarding your HawksNest vouchers here.

9.2 All Hawks Heroes Premium, Baby Hawk and Toddler Hawk members will receive a birthday card within two weeks of their birth dates registered with the club.

The birthday card promotion for 2025 members will run from 2 November 2024 to 31 October 2025.

9.3 Baby Hawk and Toddler Hawk members will not receive admission into Hawthorn games as part of their membership, therefore a barcode will not be issued.

9.4 If a member holds a state issued Companion card, the member is eligible to receive a second membership of the same category as they purchase, at no charge. This membership can then be used by a carer when attending football matches with the member. Excludes non-access memberships and digital memberships.

9.5 Your Hawthorn membership benefits will be available to you from the date of your first membership payment, until 31 October 2025. Membership prices are fixed for the season and will not change based on when you sign up for a membership.

9.6 Any member who does not renew their membership will lose their consecutive years of membership with Hawthorn. A member may apply to have their consecutive years reinstated when renewing their membership for the following year, however, a $35 lapse fee will be incurred. This is not guaranteed, and the final decision will be made by Club management.

9.7 As a 2025 member, you will receive a 10% discount on any full price merchandise purchase. This discount will not apply to sale items or any other offers and promotions.

9.8 Hawks members are eligible for a Bring a Friend for Free ticket to one MCG home game of their choice, subject to availability.

The ticket must be organised before the relevant cut-off date for each game. This can be organised through your MyHawks account, sending an email to membership@hawthornfc.com.au and calling (03) 9535 3045.

Please note that this free ticket provides general admission access ONLY and cannot be upgraded to a reserved seat.

9.9 From time-to-time members may be given a free membership upgrade or discount on their membership. Upgrades and discounts are strictly a once off and applied at the discretion of the management. All upgraded and discounted memberships will roll-over at the full price the following season.

9.10 Provision of Temporary or Honorary Benefits: If you opt not to renew your membership, the club may grant you temporary or honorary membership benefits for future seasons. Such benefits are typically extended as the season draws to a close. The particulars of these benefits, while subject to alteration, will inherently be of a limited nature.

The scope of these benefits will be defined by the club and may encompass a range of privileges. Eligibility for temporary or honorary membership benefits will be determined by the club based on its discretion.

Meeting certain criteria may be a prerequisite for such benefits. Should you qualify for temporary or honorary membership benefits, the primary mode of communication will be through email correspondence.

9.11 It is imperative to maintain an up-to-date and valid email address to receive pertinent notifications.

9.12 By engaging in the purchase of a 2025 membership, you acknowledge your understanding and acceptance of these terms regarding the potential provision of temporary or honorary membership benefits for subsequent seasons, contingent upon non-renewal. The club retains the right to adjust the nature, extent, and criteria of these benefits in accordance with its policies.

10. Member Code of Conduct

10.1 Members must comply with the Club’s Members’ Code of Conduct which forms part of these Terms and Conditions and is available on the Club website.

11. Suspension or Termination of Membership by the Club

11.1 The Club reserves its right to suspend or cancel a member's Club membership without a refund where that member is deemed by the Club to have breached these Terms and Conditions or Member Code of Conduct. If the Club suspends or cancels a member’s Club membership, the Club is not be liable to that member for any claim or loss.

12. General Venue Rules

12.1 Members must adhere to all conditions of entry, rules and restrictions imposed by the venues (or the AFL) attended by the member.

13. Privacy

13.1 Members privacy is important to the Club. Your personal information will be collected, used and managed by the Club in accordance with our Privacy Policy which is available on the Club website.

14. Club Intellectual Property

14.1 The Club is the owner and/or licensee of the intellectual property.

14.2 Members must not use or represent that they have any right or title in, the Club’s intellectual property or any intellectual property that is substantially identical or deceptively similar to the Club’s intellectual property, for any purpose without the prior written approval of the Club.

15. Limitation of Liability

15.1 Statutory rights as a consumer

Nothing in these Terms & Conditions excludes or limits any right or remedy, or any warranty or guarantee which may be implied or imposed by any legislation (including the Competition and Consumer Act 2010 (Cth)) that cannot be lawfully excluded or limited by agreement (including the consumer guarantees under the Australian Consumer Law).

15.2 Limitation of liability

Subject to rights at law (including the Australian Consumer Law), the Club’s liability for any claim, action, proceeding or dispute, whether in contract, tort (including negligence), breach of statutory duty or otherwise under on in connection with these Terms & Conditions is limited to one or more of the following at the Club’s option:

(a) in the case of goods, the replacement of the goods or the supply of equivalent goods, the repair of the goods, the payment of the cost of replacing the goods or of acquiring equivalent goods, or the payment of the cost of having the goods repaired; or

(b) in the case of services, the supplying of the services again, or the payment of the cost of having the services supplied again.

15.3 No indirect or consequential liability

The Club nor any of its directors, officers, employees or agents will not be liable to any Member for any special, indirect, or consequential damages (including damages for loss of profits, loss of revenue, loss of business or loss of opportunity) arising from or in relation to their membership and these Terms & Conditions.

16. Governing Law

16.1 These Terms and Conditions are governed by the laws of Victoria, and you submit to the non-exclusive jurisdiction of the courts exercising jurisdiction in Victoria.

17. Variation

17.1 The Club may from time to time vary the terms and conditions of membership. The Club will communicate any changes to its terms and conditions of membership via the Club website or via email. Members will have no claim against the Club by reason of any change made to the terms and conditions of the Club membership.