TelstraAFL Live Pass
Skip to main content
Main content

Frequently Asked Questions

Membership Card & Packs

What do I get with my membership?

Membership packages include a membership card, membership kit items and any specific benefits listed on your specific membership. You also get access to a 10% discount for merchandise purchased from the Club’s HawksNest outlets and special offers from the Club, from time to time. Individual items in membership packages change from year to year and junior membership packages always contain exciting items for our youngest members! Please refer to the detailed membership packages outlined on the website and in membership brochures for more information.


How many children can be on my family membership?

Hawthorn is one of the only Clubs in the AFL to offer a family membership consisting of two adults and up to four children under the age of 15 (as at 1 January 2019).


Why has my 16 year old child been removed from my family membership?

Under AFL regulations, once a child turns 15, they are no longer considered to be a junior member. The date is relevant as of January 1 each year. For the 2019 season, any child born before 1/1/2004 is no longer considered a junior member. Hawthorn introduced a Youth membership option to ease the pressure on families when a child transitions out of a junior membership.

Hawks Flexi

How do I book seats for home matches with Hawks Flexi?
  • Tickets will go on-sale for the 2019 season in the new year. Once they are on-sale you can book tickets through Ticketek.
Will I have the same reserved seat each week?
  • You will not be allocated a specific seat that you need to use at every home game. A Hawks Flexi membership gives to the opportunity to sit on Level 1, 2 or 4 at each home game. If you don't want to commit to pre-booking a seat, our 'walk-up' option allows you to sit in M1 to M3, subject to availability.
Do I have to pay a booking fee?
  • Yes. A ticket fee of approximately $2.80 will apply.
Can I buy guest tickets in the Hawks Flexi area?
  • Yes. You will be able to buy a nominated number of guest tickets per barcode in the Hawks Flexi area for each home game at the MCG.
Do I have to reserve seats through Ticketek or can I walk up on matchday into this area?
  • Reserving your seat online allows you to choose your seat and guarantees your entry. If you decide to show up to the match without pre-booking a ticket, you can walk up into our Hawks Flexi bay however this will be subject to availability.
What access do I receive for replacement games with Hawks Flexi?
  • You receive GA access to replacement games.

Reserved Seating

I want to sit on Level 2 of the Olympic Stand. What sort of membership should I buy?

Level 2 of each of the Southern and Olympic Stands are considered Premium Seating and as such are reserved for Kennedy and Legends Club members. More information can be found on these packages HERE.


How do I make sure I get seats with my family and friends?

When purchasing Reserved Seating memberships, if you have a specific reserved seat request, we ask that you email your reserved seat request to In your email, please list all of the members that you would like to sit with and any seating preference you have. New seats and seat change requests are allocated at the end of the renewal period and once all of our existing members have had their opportunity to renew. This is done in date received order of the request. Please contact us if you have any queries with regards to the reserved seat request form.


I’m in a wheelchair and require seating. Do you have wheelchair and carer spaces available?

Hawthorn has reserved wheelchair and carer spaces available on a seasonal basis at both the MCG and UTAS Stadium. These are connected to reserved seat membership types. There are spaces available in the Southern and Olympic Stands at the MCG and the Carlton Draught and RACT Stands at UTAS Stadium. Please contact us to reserve a membership and wheelchair bay and carer seat (if required). A second membership for the carer is required. Please refer to Companion Card membership information if this is relevant to you.

General Questions

What is my Membership Number and where do I find it?

Your Membership Number or Account ID is an 8-digit number that starts with either 1 or 2. This is your Hawthorn membership reference and relates to your database record with the Club. This number is found on your membership card and on all correspondence sent to you from the Club.


What are the best contact details for the Membership department?

The Membership department is open Monday – Friday 9am-5pm. We can be contacted on or 1 3000 HAWKS (42957).


How is my Membership Number different to my barcode number?

Your barcode number is on the back of your membership card and is used at all times when you are buying tickets from or contacting Ticketek or Ticketmaster. When contacting the Club you will be asked to provide your Membership Number or Account ID to help us verify your information.


How do I create a MyHawks account and why do I need one?

All members and supporters on the Club’s database already have a MyHawks account. This is created when your details are uploaded onto our database. Your MyHawks account is accessed using your Membership Number and password or your email address and password. Only email addresses that are on our Club database are recognised. It is important to keep your details up to date with us at all times to ensure you can access your account. If you do not know your login details, please contact us. When you login to your MyHawks account you can renew or change your membership, update your payment details for your HawksDirect payments, change your contact details and participate in Club promotions such as Bring a Friend for FREE campaigns.


Why do I receive emails from you but my partner doesn’t? We have the same email address.

Our database does not allow one email address to be added to multiple membership accounts. All members are requested to have an individual email address registered on their database record. If a member does not have their own email address we can link them with another member that does but that member will not receive personal emails from us and will not be able to login to their My Hawks account using the email address. Please contact us to link one member with another.


I’m a Hawks Supporter but not a member. I don’t know if I want to be a member. Where can I find membership information?

All membership package information can be found on There is a very helpful Help Me Choose option that will ask you a series of questions to help identify the right package for you. Alternatively, please contact us and our friendly membership team will help you to select the most appropriate membership package for you.


When will I receive Hawk Talk?

Hawk Talk is sent out annually. A yearbook will be sent to you in November. Hawk Talk is sent out as one per household. If you require additional copies, please contact us.


I bought a membership online for a family member and friend but it has come in my name. How has this happened and how can I change it?

It looks like you logged into your own MyHawks account and bought a membership instead of creating a new account for the child. Please contact us and we will fix this up for you. A new account will be created for your family member or friend and a new membership card sent out in their name.


I have a membership and I require a companion to be with me at all times. Do you have Companion memberships available?

The Hawthorn Football Club and the AFL are National affiliates with the Companion Card program and we are committed to providing your companion with a Complimentary membership to enable them to accompany you to games. The membership is in the name of “Companion of (you)”. Please contact us to apply for a Companion membership. Please have the details of the Companion Card handy when you contact us.


I want to buy a membership for a friend. What information do you need from me?

The mandatory fields on our database are name, address, date of birth, email address and mobile telephone number. All of these need to be provided to be able to buy a membership over the phone, online, on match days or at the Club. If the membership is a surprise or gift, the contact details can be those of the person buying the membership (as we send a confirmation email) and after the gift has been given, ask the member to contact us to update the details to their own.

Finals Ticketing

What do the different Priority levels mean?

Priority levels refer to the category of membership you have and it’s weighting for a Grand Final ticket if Hawthorn was to compete. There are three different Categories of Grand Final privilege:

Priority One 'first allocation': Guaranteed ticket if Hawthorn competes with first allocation status upon seat allocation.

Priority One: Guaranteed ticket if Hawthorn competes

Priority Two: Ballot for a ticket if Hawthorn competes.

Each competing team receives 14,000 tickets to a Grand Final and Priority One membership is capped to ensure that ticket availability filters to Priority Two. Your success in the ballot is based on a couple of factors – most importantly, how many members in the categories above you register for a ticket.

If you were wanting the opportunity to receive a Grand Final ticket through your membership, you will require a Priority Two membership as a minimum.

Membership Loyalty

What is the membership Loyalty Program?

Our loyalty program recognises our members’ years of consecutive Club membership. Each year our members receive, as part of their membership package, a personalised membership card and membership scarf or cap. Both of these contain the amount of years that the member has had a consecutive membership with the Club. At certain milestone years a certificate it presented to members and a function is held at the Club for long-term members recognising their loyalty to us.


I couldn’t afford to buy a membership last year but I’m back on board this year and this year I’ve received a one-year scarf. How do I have my years of membership recognised and a new scarf sent out to me?

Our membership manager assesses each of these cases individually. Please contact us via email to


I’m going overseas and won’t need a membership in 2019. What do I do?

To maintain your consecutive years of membership, you need to hold a membership. We offer a range of cost effective membership options to ensure you can keep your membership consecutive.


I have an AFL absentee membership. Why have I received nothing from the Club this year?

An AFL absentee membership is a fee that you pay to the AFL to keep your AFL membership with no games access. It just means you maintain your AFL membership and don’t have to pay an application fee again. The Club receives no form of payment from the AFL for this membership and you therefore no longer have an active Hawthorn Football Club membership. We would encourage you to maintain a different form of Club membership because your consecutive years of membership will revert to one upon re-activation of your AFL Club Support membership.

Financial Incl. HawksDirect

What payment types do you accept for membership?

Over the phone or online membership can be paid via VISA or MasterCard. At the Club and on match days we accept these plus cash, cheque or EFTPOS. Membership application forms are posted to all members (except those on HawksDirect) or can be downloaded via the website and these can be returned to us with credit card details filled out or a cheque attached. We do not recommend sending cash through the mail for payment of your membership.


What is HawksDirect? How do I join and what are the benefits?

HawksDirect is the Club’s membership payment plan option allowing you to pay for your membership in one lump sum instalment or in monthly instalments over 10 months (November - August). HawksDirect means you never need to remember to renew your membership again and your membership will automatically roll over for you each year. If you are a reserved seat holder you never need to worry about having to renew your membership by a cut-off date and if you hold a guaranteed Grand Final ticket membership HawksDirect means you won’t ever lose this privilege.


I’m on HawksDirect. When do I renew my membership?

HawksDirect memberships automatically roll over on November 1 each year – unless this date falls on a weekend. The membership payments will then be processed on the next business day. Members who elect to have their instalments processed monthly will have the fee deducted on the 1st of each month until August 1.


I used to only have one instalment come out per month. Why are there two transactions on my bank statement now?

Please review each membership card that you have received. Were you previously a Family membership and one child is now too old to be on the family? Please contact us with any concerns you may have regarding these payments.


My credit card has expired or I want to change the credit card that I use to pay my membership. What do I do?

Members can log in to their MyHawks account on the membership website and select Update My Details. This will enable you to make the required changes. If you pay for more than one membership you will need to log in to each member’s MyHawks account to update the details. Alternatively, please contact us and one of our membership consultants will be able to update the card details over the phone.


What do I do if I can’t afford to pay for my membership this month?

Please contact us as soon as you can to advise and to set up a new payment date for that month.


How do I cancel my HawksDirect payments?

Members are sent a HawksDirect opt-out form each September giving them the opportunity to cancel their existing HawksDirect arrangement. We will then send you an invoice for the renewal of your membership. If you wish to opt-out of HawksDirect mid-season and are paying in monthly instalments, you can do this by paying the membership outright and requesting an opt-out form to be sent to you. This needs to be filled in and returned to us.

2019 Season Fixture

When will the 2019 AFL Fixture be released?

The 2019 Hawthorn Football Club home and away fixture will be released in October 2018.


How do replacement games work?

With Hawthorn playing four of our allocated 11 home games in Tasmania, the Club will nominate four away games as replacement games for Hawthorn members with this entitlement. All members excluding those below will receive general admission entry only. MCG Home-game reserved seats will not be accessible for these matches.


Do I get access to replacement games?

The following membership types do not include replacement game entitlements:​

  • MCC Hawk (for MCG replacement games)
  • Baby Hawk members
  • Toddler Hawk members

All other 2019 memberships receive general admission entitlements for replacement games.

MCG Reserved Seating members have the option to purchase a Replacement Game Reserved Seating Upgrade for the four replacement games in 2019. Please note that the Replacement Game Reserved Seating Upgrade is not available for General Admission or Tasmanian Reserved Seating members.


How do I gain access to replacement games?

Members with general admission replacement game access can scan their barcode at the turnstiles and access any general admission allocation (subject to capacity).


Can I book a reserved seat to a replacement game?

Members without a replacement game reserved seat can upgrade to a reserved seat for any of the four replacement games. Contact Ticketek (132 849 or visit for MCG or Ticketmaster (1300 136 122 or visit to upgrade to a daily reserved seat. For on-sale dates and times at the MCG, visit and for Etihad Stadium, visit Members with access to replacement games will only pay for the reserved seat as admission is covered with the membership. Please make sure you have your 2019 membership card with you when upgrading, to quote your 12-digit membership barcode, which will enable the discounted ticket price.


I'm an MCG reserved seat holder. Do I get access to my season reserved seat?

There is no access to any of the MCG home game reserved seats for replacement games. 


How can I get tickets to interstate games?

The Club has access to a limited number of reserved seats for each interstate venue (except UTAS Stadium). These tickets will be available to Hawthorn members living in the state where the game is being played. Members will be notified of the ticketing process via an interstate booking form which is available to download on, and will also be included in your membership pack.